Branding is not a child’s play.
It involves years of investment of resources like:
+ personal development
and so on…
Modern branding is a complex set of various facets.
You have companies coming across as individuals,
and individuals portraying themselves as a corporation.
Nowadays the latter part is in fashion.
Basically, the whole attempt is to narrow the gap
between the providers and the seekers.
You can do it in your own way,
if you are into PERSONAL BRANDING.
BUT HOW TO BRAND YOURSELF?
Branding your products is serious business.
But if you are branding yourself, it comes off as comparatively easier.
What you can do is:
+ Make an exhaustive list of your PLUS’s and MINUS’s
+ Ask your close ones [friends, family, relatives, professors etc.]
+ SWOT Analysis might also do the trick
FOCUS ON THE MONETIZERS
+ Once the list is done, choose values which can bring you moolah
+ It can be:
- Public speaking
- Creative mindset
- Sports freak
HACK A NICHE
+ Go deep; find that one unique value
+ Value must be in sync with market needs
+ Weave a vision around that idea
+ Plan a niche market around it
+ Finalize it
OPEN A BLOG / WEBSITE
+ Hire a web designer
+ Or else design yourself [Thanks to udemy.com]
+ Hire a professional bio writer
+ Go for full website optimization
+ Fasten your webpage loading speed
CREATE A LOGO
+ Get in touch with a Logo Designer
+ Or else design yourself
+ You can create a fantastic logo by reading to How to Create a Logo Design
HQ DISPLAY PICTURE
+ Hire a professional photographer
+ HQ [High Quality] display pictures brings a sense of professionalism
+ Smile, for it attracts more customers than SEO!
+ Post positive pictures in your website gallery
INVEST IN YOUR WARDROBE
+ Talk to a fashion designer
+ Consulting your fashion freak friends is the economical way out
+ Study latest fashion trends
+ Helps you stay out of the clutter
+ Men can style it out at Real Men Real Style
+ Women can go for Instyle.com
LASTLY, BE YOURSELF
+ Stay true to your value system
+ Your brand starts from you
+ Be proud of yourself
+ Use your strengths and conquer your flaws
+ NEVER FAKE YOUR PERSONAL VALUES!
PLAY WITH CONTENT
+ Old age sutra for copywriting: Long form content
+ If you are writing long, aim for 3000 – 5000 words
+ Go for:
- How to’s
These sell like hot cakes!
+ Brings authority to your website
Or else you can go for
+ Quickies can be in the 700 – 1500 word range
+ But this requires more frequent postings than long form
+ Bombard articles around your niche idea
+ Monopolizes your position in the niche market
+ Can be added to your articles / published separately
+ Use data from:
- official websites
- expert opinions
- comparison of financial statements
You can get raw data from a simple
+ Prepare a questionnaire with your idea as the central theme
+ Mail to well known personalities in your field
+ Open ended surveys, though descriptive, does work
+ Based on the replies, pen articles
+ This can aptly describe the market’s pain areas
+ Innovation is the modern swag
+ The content avatars mentioned above are the unsaid norms
+ Break these norms
+ Regularly put out videos
+ Visuals have more impact than words
+ Saves readers’ energy and writing costs
+ Put forth your opinions strongly
+ Tease the touchy issues
+ Take an unconventional stand from the industry’s approach
+ Show the other side of the coin to the public
+ Stand out from the majority
+ Gets you instant attention and quick followers
+ Strengthens your personal brand
HQ CONTENT IMAGES
+ Post high quality images in articles
+ Avoid copyright issues while Googling for images
+ You can refer to:
+ Create your Facebook, Twitter, LinkedIn Accounts
+ Post Social Media photos and Videos regularly
+ Hootsuite can help in managing multiple profiles
+ Hire a Social Media Manager to deal with your online postings
+ Or else design yourself with:
+ Market your website everywhere
+ Share your content links
+ Unpopular method in today’s times but works if content is credible
+ Like and Follow the Big Daddies in your industry
+ Trace their:
- posting topics
- writing styles
- content mix
You will find a pattern
+ Emulate that pattern and see if it works for you
+ Write a good bio for LinkedIn [Hire a bio writer if needed]
+ Not to forget, have a HQ display picture in your SM accounts
+ Follow influential people related to your niche
+ Participate in forums
+ Have a say
+ For formal discussions:
are the best ones of the lot.
GET A BUSINESS CARD
+ Common tactic by businessmen
+ Make your biz card unique and innovative
+ Again, hire a biz card designer
+ Carry a bunch everywhere
+ Every new person you meet is an opportunity in disguise
+ Hand your card to everyone you meet
+ Conferences of people who made it to the top
+ Listen to their life stories and learn from it
+ Ask questions
+ Mix with the audience there
+ Share your contacts
+ Bring out your biz cards!
+ Read articles relating to your niche daily
+ For business news, you can tune into:
- Financial Times
+ See what your rivals are up to
+ Scan for current news in:
- Rival Ads
- News websites
- Apps etc.
+ Take responsive action
+ Get into the inner Elite circles
+ Invite them via email for guest posting
+ Request for a quote to start off your article
+ Or send them a questionnaire
+ Thank them when they agree to your request.
+ Observe the comments section
+ Laud any accurate observations or a good suggestion
+ Regular postings are preferred
+ Ally with another blogger
+ This doubles / triples your blog post audience
THINK LONG TERM
+ Always remember: Ideals may sink but an idea lives on
+ Believe that your brand shall live forever
+ Have a bird’s eye view of your vision
+ Dejection due to rejection shouldn’t defeat your grit
+ Know that your ideas can change the world for good
+ Don’t chase short term money for long term loss
+ Strong leaders serve the world, not money
You have to play the role of a personal brand with sheer brilliance.
But what better than some books to help you out.
PERSONAL BRANDING BOOKS
There are thousands of personal branding books out there.
Here is a list of the best among them:
Of course, only reading books won’t serve the cause.
What you need eventually is a good groundwork for personal branding.
And thus you should sign up for
ONLINE BRANDING COURSES
You can make a slow start with some light weight video tutorials.
Sunny explains it in a nutshell.
This enlightens you more on the concept of personal branding.
But more clarity shall be provided via Udemy
which offers courses for free and fee.
These were some insights on how to make your brand name.
Comment below if you liked our work. Stay tuned!