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Why choose Marketing Strategy? How to Promote an app?

marketing strategy

Marketing Strategy Definition

As defined already, the marketing strategy presents the specific direction to be followed in order to accomplish a specific business objective.

It represents the way to achieve greater results, such as sales growth, worldwide brand recognition, higher market penetration, etc.

The reasons for choosing a right marketing strategy


marketing idea for start ups

Many business owners fail to see the benefits of incorporating Marketing strategy in the overall strategic business process. A well-crafted marketing strategy includes the following:

Provides the business with focus and direction by identifying the best opportunities worth pursuing as well as the threats to be avoided

Identifies the tools that the company can effectively use to fight competition and gain market share

Saves company time and money by focusing the resources on attracting the right employees and investing only on marketing initiatives that support the overall business objectives

Differentiates a company from competition by identifying the distinctive advantage and the supporting elements

Translates the company vision, mission, objectives, into effective Marketing initiatives

Serves as foundation for all your communication campaigns

Improves the effectiveness of the Marketing message to customers and partners

Increases sales and profits

Creates consumer preference for the brand

Marketing strategy to promote an app

There are five strategies to promote an app which if implemented can go a long way in promoting a company’s brand.

  1. Identify Your Target Customer First

identify target audience

There’s no question that marketing an app is a lot of work. Make sure you’re directing that energy in the right direction by first identifying your target image.

It would be a very different ball game altogether to market a hidden jewel game than it would be to market a reminders app to working moms, as these statistics would respond differently.

Use brainstorming techniques to articulate who your typical customer or customers might be and what that person or those people would look like.

  1. Consider Pricing Carefully

consider pricing

It’s natural to want to price your app so you’ll earn good revenue from each download.

However, research indicates that apps receive more downloads when they drop in price, and that free and premium apps see the highest download count.

Consider whether you will offer your app for free, use a premium model where you earn money through in-app purchases, or offer your app for a one-time fee. Your customer and app type can help you select a pricing model.

  1. Make full use of all available options

There are many ways to promote your app, and taking advantage of as many of them as possible helps get your app out there.

So, create a post and share it online, schedule weekly tweets that persuade customers to use your app, blog about your app, hold giveaways or promos if users share your app through social media or promote it professionally via Mobile App Marketing companies who specialized on media buying, tracking and ROI optimization.

The wider your net, the more new users you can attract while doing other things and the more market penetration your brand will gain.

  1. Continuously Promote Retention

promote continously


In order to win the app retention battle it is necessary to remind customers why your app is so special and trustworthy. Building a useful app is half of the app retention battle; continuing to remind users why your app improves their life is the other.

On the one hand you should continue to develop new modes of user engagement, including exclusive content, perks, rewards, and so on. On the other hand you have to continuously promote your app and your new offers or features.

If you already have a significant user base, you should think about strengthening the user’s retention through special promotions through Mobile App Retargeting or Re-Engagement campaigns.

  1. Don’t underestimate the International Market

With a few simple changes, many apps can be marketed on an international scale, widely expanding your reach.

Trends in different markets can affect your app’s popularity. If you notice that your app category is trending in South American countries, for example, create a Spanish-language version.

If you notice that your app category is well-known in European countries then you can create a French or German version.


Due to the rising number of apps, advertisers have to work with more specific app marketing strategies to get a user’s attention.

The above five strategies should help you to build up a good precedent to create a successful marketing plan for your app.

What is company Branding? Learn the essentials

company branding

Corporate branding: definition

Corporate or Company branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader. It is the process of using a company’s name as a mark in all communication towards stakeholders. This as opposed to product branding where only products are being promoted to consumers.

Why corporate branding?

corporate image

This world of ours is being dominated by information and speed. Nowadays it is easy to know everything or at least know how to get easy access to information. As a result products and services are no longer protected against imitation, being unique is no longer a competitive advantage. As soon as a new product is launched, a competitor puts a similar and cheaper product on the market. A corporate identity is not so easy to copy.

B2B clients are biased and intuitive

Unbiased and emotional factors are often the deciding factors of a purchase. When the buyer has 3 choices of equal value left, emotion takes over. The company image will then be the decisive factor.

How to improve Company Branding?

A thorough knowledge of the needs and wants of our customers can provide us precise mantra for our corporate branding efforts. The web continues to present new challenges and opportunities, but in-depth market research continues to be the ideal method for a successful branding strategy. So, here are five tips to help create the right brand strategy for a company:

  1. Know yourself and your audience

Understanding of a company’ products and services can provide valuable insight into the most appropriate marketing strategies and target audiences. For example, MP3 players, Internet services and YouTube are all similar in that they target a young generation. In contrast, arthritis medications, insurance products and retirement benefits are designed to appeal to older individuals.

Some products are clearly geared toward a female audience; others seek to reach a predominantly male audience. Not all products and services offer clear-cut distinctions, however. Beverages, housewares and fashions may appeal to various age groups, socioeconomic classes and genders. By determining the characteristics of your most likely customers, you can craft a brand that will appeal to their demographic more effectively.

  1. Enter the fray

The Internet offers numerous opportunities to build and promote one’s company. For instance, search engine results can provide an impetus to a company’s branding strategy while other advertising strategies can boost awareness for promotional campaigns. By incorporating Internet marketing and visibility-boosting strategies into your overall branding campaign, one can enhance the public image and ensure that a company’s brand is favourably represented in today’s tech oriented marketplace.

  1. Feel free to socialize

socialise with people

Another step which can contribute towards company branding is the social media marketing which is the critical element of a company’s overall brand strategy.

Social media is an ideal testing ground for new marketing efforts and can provide additional ways to reach potential customers. However, social networks like Facebook and Twitter require constant monitoring to maintain and protect a corporate brand strategy. Integrating social media into a company’s marketing plan can help reach more potential customers and attract attention for a company in these popular platforms.

  1. Consistency has to be maintained

Maintaining a consistent approach to your branding efforts can produce outstanding results. Choosing, and sticking with, a defined color scheme and corporate logo that is presented on all of your company’s correspondences and marketing campaigns can allow you to build consumer recognition for your products and services. With frequent viewings and exposures, consumers will be able to express his or her opinion of your company to create the foundation for your ongoing branding strategies and campaigns.

  1. Mobilize the troops

More and more consumers access the Internet through mobile phones each year. In fact, a billion of the world’s 4 plus billion mobiles phones are now smartphones, and 3 billion are SMS enabled. The day is not far when mobile internet usage will overtake desktop internet usage. To achieve online success a company’s branding strategies must be enhanced for a new mobile market. Website designs and hi-fi logos can allow your target audience to identify your company more easily regardless of screen size or type of device.


Every business big or small is different and requires its own unique set of branding strategies to establish name recognition. By integrating these five guidelines into your corporate marketing plan, you can achieve improved brand recognition and visibility with your most likely customers in the online marketplace.

What is Brand Development and how it is done

brand development

Brand is a way consumers think about a particular product. Today market is flooded with competition and every brand wants to stay ahead in the race to reach the pole position so that the promises they make are delivered to their respective consumers.

Brand development is nothing but to maintain the continuous flow in terms of quality, value and trust that consumer finds in the company. Brand development has following 4 phases:brand management process

Brand strategy– How to take your brand into the market? Making brand communications more effective.

Brand Identity– It communicates the company’s vision and mission via Brand. From beginning to end, making brand more memorable.

Graphic design– Differentiates from the competitor and shape consumers’ perception positively.

Brand management– Just like a stock portfolio, managing the investment done by the company in the brand.


How is it done?

 The following is the Brand Development Strategy

  1. Consider your overall business strategy.

A strong, well established brand will help grow your firm much easier. But what type of company growth do you want? Are you planning to grow organically? If your overall business strategy is the basis for your brand development strategy, then that’s the place to start. If you are clear about where you want to take your firm, your brand will help you get there.

  1. Identify your target clients.

identity target clients

 Who are the clients that need to be targeted? If you say all of them then it is worth pondering. Studies have revealed that high growth, high profit firms are focused on having clearly defined target clients.

The narrower the focus, the faster the growth. The more diverse the target audience, the more diluted your marketing efforts will be. So how do you know if you have chosen the right target client group? That’s where the next step comes in.

  1. Research your target client group.

 Firms that do systematic research on their target client group grow faster and are more profitable. Further, those that do research more frequently (at least once per quarter) grow faster still.

Research helps you understand your target client’s perspective and priorities, anticipate their needs and put your message in language that resonates with them.

It also tells you how they view your firm’s strengths and your current brand. As such, it dramatically lowers the marketing risk associated with brand development.

  1. Develop your brand positioning.

 It is time to determine a firm’s brand positioning within the professional services marketplace.

How is your firm different from others and why should potential clients within your target audience choose to work with you? A positioning statement is need of the hour and captures the essence of your brand positioning.

It must be factual and real, as you will have to deliver on what you promise. It must also be a bit aspirational so you have something to strive for.

  1. Develop your messaging strategy.

The next step is a how to convey the message to the target audience. A target audience typically includes potential clients, potential employees, referral sources or other influencers and potential partnering opportunities, to name a few of the usual suspects.

While your core brand positioning must be the same for all audiences, each audience will be interested in different aspects of it. The messages to each audience will lay stress on the most relevant points.

Each audience will also have specific concerns that must be addressed, and each will need different types of evidence to support your messages. Your messaging strategy should address all of these needs.

This is an important step in making your brand relevant to your target audiences.

  1. Develop your website.

A company’s website is the single most important brand development tool. It is the place where all the audiences look for information such as what you do, how you do it and who your clients are.

Prospective clients are not likely to choose your firm solely based on your website. They may well do an in-depth research of what type of company you are and what all are the brands that your company possess and their standing in the market.

They may well rule you out if your site sends the wrong message. Further, a company’s website will be the home to a firm’s valuable content. That content will become the focus of your search engine optimization (SEO) efforts so that your prospects, potential employees, and referral sources will find you and learn about your firm.

Online content is central to any modern brand development strategy. Click To Tweet


  1. Implement, track, and adjust.

 This final step in the brand development process may be one of the most important. Obviously a winning brand development strategy won’t be successful if it is not implemented.

One might get surprised at how often that happens. A solid strategy is developed and started with all the good intentions but then reality sucks. People get busy with client work and brand development tasks is put aside and possibly forgotten.

That’s why tracking is so important. It is strongly recommended that tracking should be done for both the implementation of the plan as well as results. The question is did the strategy get implemented as planned? What happened with the objective measures, such as search traffic and web visitors? How many new leads, employee applications and partnering opportunities were generated? Only by tracking the entire process one can make sure whether you are drawing the right conclusions and making the right adjustments.

That’s all. The above are steps for brand development process to drive growth and profitability of a prospective firm.


Why is brand development important to a small-business owner?

The following steps will show why brand development is important to a small business owner.

  1. Branding Improves Recognition

 One of major components of a brand is the logo. Think of how we instantly recognize the golden arches of McDonalds or the simple, but powerful eagle of the USPS. As the face of a company, logo design is critical because that simple drawing will be on every piece of correspondence and advertising. A professional logo design is simple enough to be memorable, but powerful enough to give the desired impression of your company.

  1. Branding Creates Trust

 If a particular brand is professional in appearance then it leads to credibility and trust. People are more likely to purchase from a business that has a good branding in place and is well established and also genuine.

Branding quotes by Zig Ziglar

  1. Branding Supports Advertising

 Advertising is another big thing for a brand to develop further. Both the medium chosen and the area targeted for advertisements builds a brand. Too narrow an advertising focus, leads to too much risks for the company and this results in losing their ability to expand into newer markets. Too broad a focus and the company fails to create a definable impression of the company in the minds of prospective customers.

  1. Branding Builds Financial Value

 Companies who shares are traded on a stock exchange are valued at as many times the actual value of the company. Much of this value is due to the positive branding of the company. A strong brand usually strengthens future business. Whether a company is in the position to borrow funds for expansion or rolling out an IPO, being perceived as more valuable will make the process advantageous for the owner of the company. The greater a company’s devotion to build its brand value, the better the financial return from its efforts.

  1. Branding Inspires Employees

 Many employees prefer they should work for a decent and recognizable brand. When employees understand the mission and vision of a particular company and its brand then they are more likely to feel the same pride and work with zeal in the same direction to achieve the goals that have been set for them. Having a strong brand is like turning the company into a flag the rest of the company can rally around.

  1. Branding Generates New Customers

 Branding enables a company to get repeat business. Would it be possible to tell somebody about the new shoes of a particular brand in a showroom if one couldn’t remember the brand? As the most profitable advertising source, word of mouth referrals are the best thing one can do in order to promote a brand to variety of customers but it is only possible in a situation where your company has delivered a memorable experience with your customer.

The most profitable companies, either small or large, have a single thing in common. They have established themselves as a leader in their particular industry by building a strong brand.

What does brand development include?

Brand development includes developing the brand from scratch with the help of industry experts and professionals involved in brand development process. Before a firm develops a brand, it has to conduct an in-depth study about the market, its competitor’s brand, customer reaction and how far it will go in developing the company strategy.

Brand development is no overnight process and it requires lot of study and patience and knowledge about the niche market in order to develop a successful and sustainable brand which will be remembered forever.


To conclude I would like to opine that brand development is a must for every firm, small or big, in order to get a foothold in this competitive and crazy world or world class brands.


Brand Quote

Branding pays.

We have seen thousands of instances

where branding transformed a firm’s image

from rags to swags!

But when you are looking out to brand your business,

the most important question which hounds you is:

‘How to brand your business name?’

Today I am gonna give you quick tips to transform your business

from bland to a brand


A common headache amongst all the startup owners is the NAME THING.

Almost all of us want that name to be:

  • Extraordinary and familiar
  • Simple and unique
  • Catchy and Easy-to-spell


Type ‘company name generator’ in Google and you get this:


  • You can click on any one of the results.All are equally good and efficient.You can also try to get a High Quality experience of name finding.Some quick tips on how to name your to-be-brand:

    +          Keep the name simple, short and sweet

    +          Avoid extravaganza. People relate themselves with familiar names

    +          Decide whether the name should be:

    • Abstract : Nike – Sports Apparel
    • Informer: Travelguru – Hotel booking Website for travelers

    +          Think of the extent you wish to expand your brand

    e.g. If you name your firm TravelIndia, you limit your brand territory to India

    +          If you have huge capital, go for a professional naming firm

    All right. We are done with the name.

    Now is the time to design your company face: Logo


creating a logo

The logo is your company’s avatar in physical form.

It is a symbol used by commercial firms to brand their products / services.

First, you have to make up your mind on the logo type you wish to keep.

Should your logo be:

+       ICON BASED

symbol based logo

+       WORD BASED

word based logo


name and symbol based logo


letter based logo

Once you have finalized your logo type,

you can hire a logo designing firm.

Barge into your browser and search for logo designing specialists. is an excellent choice for all classes of entrepreneurs.

Apart from logo designing, it offers other related services such as:

+          website design

+          poster making

+          email templates

+          graphic designing etc.

All you have to do is:

+          Go to their Home page and click on


+          Next, select the type of project you wish to assign them

select project

+          Click on the LOGO option if you only need a logo

+          Now, click on the START MY LOGO Option.

choose package

+       Now fill the background information and your design preferences

fill the information

+          After filling the information and clicking on Next, you will be provided with  a package depending upon your needs and urgency.

+          Based on your budget and level of urgency, seal the deal!

Or an easy way is to read my Logo Designing Article and design it faster!


design a responsive website

Name – Check

Logo – Check

Now is the time to unveil your face to the online world.

Again, there are two ways to do this:


hire professional

–           Hire a website developer to do the needful

–          Along with the basic website foundation, a majority of them provide:

  • Web designing services
  • SEO services
  • Application UI Design
  • Domain and Web Hosting

The fee is nominal, but will increase depending on the number of services you wish to receive.


Here are some links for a textual guide:

  • Build Website
  • Responsive Web Tutorials

Once you are ready with your website, you are ready to brand your offerings!


brand your products

Branding your product involves a series of steps to be carefully undertaken.

One mistake and you have to restart the noble work again,

which takes a toll on your resources.

You can start the branding process with:


brand packaging

+          Use your:

  • Logo
  • Style
  • Color
  • personal message


while packaging your product

+          Make sure its display differs from the rest of your rival’s product

+          Pack your products with the best colors

+          Use colors according to the industry you are in

e.g. For foodstuffs, use red or yellow for fast foods.

Green packing preferable for organic or leafy vegetables.


+          Your offerings mustn’t be from another world

+          They must be in sync with consumer needs

+          Better if your product / service is different from the rest


follow passion

+          Products / Services involving zero passion from your side fails

+          No point in innovating for the heck of it

+          Stay passionate about whatever you take up

+          Past failures are the steps for future success


express brand with story

+          People fall in love with fairy tales

+          Share your real life success story

+          Make them laugh, cry, alert and inspired with your story

+          This weaves a bond between them and your brand


similar message

+          Stick to your basic values all the time

+          Reiterate your message again and again and again

+          This shall give you a high moral ground among hypocrites

+          On the other hand, don’t sound monotonous

+          Convey the same message in different ways

e.g. show your product superiority by keeping the same tagline but regularly changing celebs for promotion, bringing variations in the ad themes, using different modes of advertising etc.


deliver your promise

+          Competition tends to wear you off more than expected

+          To make things easier, team up with a small rival or your niche related firm

+          Choose a firm which endorses your values

+          This contracts competition and widens your audience strength


deliver your promise

+          Stay true to your brand promise

+          Keep your quality, pricing, discounts etc. at par with international standards

+          Keep your POC [Point-Of-Contact] with customers strong

+          Accept feedback from customers and respond to the developments

+          Train your sales team to please the customers

+          Surprise them with unexpected discounts

+          If customer complaints are genuine, apologize and make corrections


+          Get into the Elite inner circle of influential guys

+          Share a good rapport with them

+          Share your ideas with them

+          Give your products to them for a free trial

+          Make them promote your brand subconsciously

e.g. via social media platforms like Twitter


test market

+          Before the big kill, go for a test match

+          Distribute free samples in a small part of your market

+          Record the consumers’ responses

+          Do a course correction based on the reviews

You have to toy with your Branding Strategies depending on the market type.

This was all about branding your business name.

Comment below on more ways to brand your business name.

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how to make your own brand name

Branding is not a child’s play.

It involves years of investment of resources like:

+          time

+          wealth

+          personal development

+          personnel

and so on…

Modern branding is a complex set of various facets.

You have companies coming across as individuals,

and individuals portraying themselves as a corporation.

Nowadays the latter part is in fashion.

Basically, the whole attempt is to narrow the gap

between the providers and the seekers.

You can do it in your own way,

if you are into PERSONAL BRANDING.


product branding

Branding your products is serious business.

But if you are branding yourself, it comes off as comparatively easier.

What you can do is:



know yourself


+       Make an exhaustive list of your PLUS’s and MINUS’s

+       Ask your close ones [friends, family, relatives, professors etc.]

+       SWOT Analysis might also do the trick


monetise a brand

+       Once the list is done, choose values which can bring you moolah

+       It can be:

  • Public speaking
  • Creative mindset
  • Sports freak
  • Marketing
  • Poetry
  • Copywriting!


+          Go deep; find that one unique value

+          Value must be in sync with market needs

+          Weave a vision around that idea

+          Plan a niche market around it

+          Finalize it


make a niche blog


+          Hire a web designer

+          Or else design yourself [Thanks to]

+          Hire a professional bio writer

+          Go for full website optimization

+          Fasten your webpage loading speed


+          Get in touch with a Logo Designer

+          Or else design yourself

+          You can create a fantastic logo by reading to How to Create a Logo Design


display picture

+       Hire a professional photographer

+          HQ [High Quality] display pictures brings a sense of professionalism

+          Smile, for it attracts more customers than SEO!

+          Post positive pictures in your website gallery


personal branding

+          Talk to a fashion designer

+          Consulting your fashion freak friends is the economical way out

+          Study latest fashion trends

+          Helps you stay out of the clutter

+          Men can style it out at Real Men Real Style

+          Women can go for


be yourself

+          Stay true to your value system

+          Your brand starts from you

+          Be proud of yourself

+          Use your strengths and conquer your flaws




tradinational style article

+       Old age sutra for copywriting: Long form content

+          If you are writing long, aim for 3000 – 5000 words

+          Go for:

  • Guides
  • How to’s
  • Tutorials

These sell like hot cakes!

+          Brings authority to your website

Or else you can go for


+          Quickies can be in the 700 – 1500 word range

+          But this requires more frequent postings than long form

+          Bombard articles around your niche idea

+          Monopolizes your position in the niche market


+          Can be added to your articles / published separately

+          Use data from:

  • official websites
  • newspapers
  • expert opinions
  • comparison of financial statements

You can get raw data from a simple


+          Prepare a questionnaire with your idea as the central theme

+          Mail to well known personalities in your field

+          Open ended surveys, though descriptive, does work

+          Based on the replies, pen articles

+          This can aptly describe the market’s pain areas


vlogs or video marketing

+          Innovation is the modern swag

+          The content avatars mentioned above are the unsaid norms

+          Break these norms

+          Regularly put out videos

+          Visuals have more impact than words

+          Saves readers’ energy and writing costs


+          Put forth your opinions strongly

+          Tease the touchy issues

+          Take an unconventional stand from the industry’s approach

+          Show the other side of the coin to the public

+          Stand out from the majority

+          Gets you instant attention and quick followers

+          Strengthens your personal brand


high quality optimised image

+          Post high quality images in articles

+          Avoid copyright issues while Googling for images

+          You can refer to:


update social media

+          Create your Facebook, Twitter, LinkedIn Accounts

+          Post Social Media photos and Videos regularly

+          Hootsuite  can help in managing multiple profiles

+          Hire a Social Media Manager to deal with your online postings

+          Or else design yourself with:

  • Canva
  • PicMonkey
  • BeFunky

+          Market your website everywhere



+          Share your content links

+          Unpopular method in today’s times but works if content is credible

+          Like and Follow the Big Daddies in your industry

+          Trace their:

  • posting topics
  • writing styles
  • content mix

You will find a pattern

+                Emulate that pattern and see if it works for you

+          Write a good bio for LinkedIn [Hire a bio writer if needed]

+          Not to forget, have a HQ display picture in your SM accounts

+          Follow influential people related to your niche

+          Participate in forums

+          Have a say

+          For formal discussions:

  • Quora
  • Reddit
  • fm

are the best ones of the lot.


right business card

+          Common tactic by businessmen

+          Make your biz card unique and innovative

+          Again, hire a biz card designer

+          Carry a bunch everywhere

+          Every new person you meet is an opportunity in disguise

+          Hand your card to everyone you meet


attend conferences

+          Conferences of people who made it to the top

+          Listen to their life stories and learn from it

+          Ask questions

+          Mix with the audience there

+          Share your contacts

+          Bring out your biz cards!


stay updated

+          Read articles relating to your niche daily

+          For business news, you can tune into:

  • Entrepreneur 
  • Bloomberg 
  • CNBC 
  • Reuters 
  • Financial Times 


+          See what your rivals are up to

+          Scan for current news in:

  • Newspapers
  • Rival Ads
  • News websites
  • Apps etc.

+          Take responsive action


+          Get into the inner Elite circles

+          Invite them via email for guest posting

+          Request for a quote to start off your article

+          Or send them a questionnaire

+          Thank them when they agree to your request.


+          Observe the comments section

+          Laud any accurate observations or a good suggestion

+          Regular postings are preferred

+          Ally with another blogger

+          This doubles / triples your blog post audience


think long term

+          Always remember: Ideals may sink but an idea lives on

+          Believe that your brand shall live forever

+          Have a bird’s eye view of your vision

+          Dejection due to rejection shouldn’t defeat your grit

+          Know that your ideas can change the world for good

+          Don’t chase short term money for long term loss

+          Strong leaders serve the world, not money

You have to play the role of a personal brand with sheer brilliance.

But what better than some books to help you out.


There are thousands of personal branding books out there.

Here is a list of the best among them:


Of course, only reading books won’t serve the cause.

What you need eventually is a good groundwork for personal branding.

And thus you should sign up for


You can make a slow start with some light weight video tutorials.

Sunny explains it in a nutshell.

This enlightens you more on the concept of personal branding.

But more clarity shall be provided via Udemy

which offers courses for free and fee.

These were some insights on how to make your brand name.

Comment below if you liked our work. Stay tuned!

Sayonara 🙂