We have seen thousands of instances
where branding transformed a firm’s image
from rags to swags!
But when you are looking out to brand your business,
the most important question which hounds you is:
‘How to brand your business name?’
Today I am gonna give you quick tips to transform your business
from bland to a brand…
#1: CREATE A COMPANY NAME
A common headache amongst all the startup owners is the NAME THING.
Almost all of us want that name to be:
- Extraordinary and familiar
- Simple and unique
- Catchy and Easy-to-spell
Type ‘company name generator’ in Google and you get this:
- You can click on any one of the results.All are equally good and efficient.You can also try namecheap.com to get a High Quality experience of name finding.Some quick tips on how to name your to-be-brand:
+ Keep the name simple, short and sweet
+ Avoid extravaganza. People relate themselves with familiar names
+ Decide whether the name should be:
- Abstract : Nike – Sports Apparel
- Informer: Travelguru – Hotel booking Website for travelers
+ Think of the extent you wish to expand your brand
e.g. If you name your firm TravelIndia, you limit your brand territory to India
+ If you have huge capital, go for a professional naming firm
All right. We are done with the name.
Now is the time to design your company face: Logo
#2: CREATE A LOGO
The logo is your company’s avatar in physical form.
It is a symbol used by commercial firms to brand their products / services.
First, you have to make up your mind on the logo type you wish to keep.
Should your logo be:
+ ICON BASED
+ WORD BASED
+ COMBO BASED
+ LETTER BASED
Once you have finalized your logo type,
you can hire a logo designing firm.
Barge into your browser and search for logo designing specialists.
logoworks.com is an excellent choice for all classes of entrepreneurs.
Apart from logo designing, it offers other related services such as:
+ website design
+ poster making
+ email templates
+ graphic designing etc.
All you have to do is:
+ Go to their Home page and click on
+ Next, select the type of project you wish to assign them
+ Click on the LOGO option if you only need a logo
+ Now, click on the START MY LOGO Option.
+ Now fill the background information and your design preferences
+ After filling the information and clicking on Next, you will be provided with a package depending upon your needs and urgency.
+ Based on your budget and level of urgency, seal the deal!
Or an easy way is to read my Logo Designing Article and design it faster!
#3: CREATE A WEBSITE
Name – Check
Logo – Check
Now is the time to unveil your face to the online world.
Again, there are two ways to do this:
+ HIRE SOMEBODY
– Hire a website developer to do the needful
– Along with the basic website foundation, a majority of them provide:
- Web designing services
- SEO services
- Application UI Design
- Domain and Web Hosting
The fee is nominal, but will increase depending on the number of services you wish to receive.
+ DO IT YOURSELF
Here are some links for a textual guide:
- Build Website
- Responsive Web Tutorials
Once you are ready with your website, you are ready to brand your offerings!
#4: BRAND YOUR OWN PRODUCTS
Branding your product involves a series of steps to be carefully undertaken.
One mistake and you have to restart the noble work again,
which takes a toll on your resources.
You can start the branding process with:
+ Use your:
- personal message
while packaging your product
+ Make sure its display differs from the rest of your rival’s product
+ Pack your products with the best colors
+ Use colors according to the industry you are in
e.g. For foodstuffs, use red or yellow for fast foods.
Green packing preferable for organic or leafy vegetables.
+ Your offerings mustn’t be from another world
+ They must be in sync with consumer needs
+ Better if your product / service is different from the rest
+ Products / Services involving zero passion from your side fails
+ No point in innovating for the heck of it
+ Stay passionate about whatever you take up
+ Past failures are the steps for future success
BE A STORYTELLER
+ People fall in love with fairy tales
+ Share your real life success story
+ Make them laugh, cry, alert and inspired with your story
+ This weaves a bond between them and your brand
KEEP YOUR MESSAGE CONSTANT
+ Stick to your basic values all the time
+ Reiterate your message again and again and again
+ This shall give you a high moral ground among hypocrites
+ On the other hand, don’t sound monotonous
+ Convey the same message in different ways
e.g. show your product superiority by keeping the same tagline but regularly changing celebs for promotion, bringing variations in the ad themes, using different modes of advertising etc.
CO OPETITION VS COMPETITION
+ Competition tends to wear you off more than expected
+ To make things easier, team up with a small rival or your niche related firm
+ Choose a firm which endorses your values
+ This contracts competition and widens your audience strength
DELIVER ON YOUR PROMISE
+ Stay true to your brand promise
+ Keep your quality, pricing, discounts etc. at par with international standards
+ Keep your POC [Point-Of-Contact] with customers strong
+ Accept feedback from customers and respond to the developments
+ Train your sales team to please the customers
+ Surprise them with unexpected discounts
+ If customer complaints are genuine, apologize and make corrections
+ Get into the Elite inner circle of influential guys
+ Share a good rapport with them
+ Share your ideas with them
+ Give your products to them for a free trial
+ Make them promote your brand subconsciously
e.g. via social media platforms like Twitter
+ Before the big kill, go for a test match
+ Distribute free samples in a small part of your market
+ Record the consumers’ responses
+ Do a course correction based on the reviews
You have to toy with your Branding Strategies depending on the market type.
This was all about branding your business name.
Comment below on more ways to brand your business name.
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